Eighteen 7 Figure Entrepreneurs Reveal Their Tactics To Building a Massive Online Business…So You Can Do The Same Even If You’re Starting From Scratch
Introducing The Unfair Herd Building Tactics Summit…
Learn These Unfair Tactics That Build Sustainable Online Businesses FAST:
- The 3 stage formula that every 7 Figure Online Business follows
- The Jedi mind trick that guarantees you’ll always know exactly what your target customer wants
- The 5 step process to successfully launch any new product or service
- and many more!
From: Ethan Sigmon
Where: Tempe, Arizona
Have you always dreamed of building a sustainable online business?
Or maybe you already have an online business but you never know where the next sale is coming from…
The secret to any sustainable business is building a “herd” of raving fans!
How did the Beatles take America by storm?
With a herd of raving fans…
The only difference today is , you don’t have to be John Lennon, Freddie Mercury, or even Tupac to have raving fans who will gladlly fork over their money at will.
In fact, if you do it right, you only need a few raving fans to build a profitable and sustainable business.
Why?
Because how much money you make has nothing to do with the size of your audience. The only thing that matters is the relationship you have with them.
That’s why I have customers that have paid me tens of thousands of dollars a year for 3, 4, even 5 years! All while Kmart is off filing for bankruptcy a second time…
Don’t sit on the sideline any longer. It’s time to find your herd!
The Unfair Herd Building Tactics
There’s certain systems I’ve found that will allow anyone to build a herd of raving fans.
In fact I wish I would have learned this method 7 years ago because it would have completely changed my life.
That’s why I put together The Unfair Herd Building Tactics summit!
This is a three-day, online summit featuring sessions from eighteen 7 figure entrepreneurs.
During this event, you’ll learn the simple three-part system for building a massive online movement, and see how it’s being applied in dozens of niches, business models, and lifestyles.
Whether you’re just starting out, or have a 7 figure business, you’ll walk away from this summit with countless “a-ha” moments that you can instantly implement to start or change your business.
Day By Day Breakdown
Let me show you exactly how The Unfair Herd Building Tactics Event will be structured!
Day 1: Expand Your Presence
The Beatles played 626 live performances
before signing their first record deal with EMI.
They knew the foundation of building a herd of
raving fans was getting in front of as many
people as possible.
Day one will consist of each speaker sharing
different ways to get you and your business
in front of as many people online as
possible. Ranging all the way from podcasting
to blogging, and everything in between. 
Day 2: Nurture Your Herd
Once you have grown your presence it’s time to turn
your fans into an asset by creating a line of direct communication
with them that you control and they love using.
You’ll learn everything from how to build a list
of subscribers to setting up effective relationship funnels.
The best part is, none of these tactics are
spammy, sleazy or annoying. You’ll walk away knowing
exactly what to focus on to create a strong and
healthy herd of raving fans! 
Day 3: Monetize Your Herd
Now that you have a healthy herd… the next
step is monetizing that herd!
- How do you decide what product or service
you should sell? - How do you get people to fork over their hard
earned money? - How do you get them to come back to buy from you over
and over again!?!
Our speakers will show you their unfair tactics that are currently
working day in and day out to ascend their herd through
the sales process to become customers
and generate repeat business. 
Day 1: Expand Your Presence
Friday, December 27th
How To Start a Podcast From The Ground Up and Land Amazing Guests Without A High Listener Count
How Do You Gain A Loyal Base of Listeners And Secure Big Guests For A Brand New Podcast?..
… the type of guests that bring new listeners to your show in flocks because they already have their own raving fans?
And how do you then turn their raving fans into your raving fans?
Your listeners…
Your podcast subscribers…
And even your advocates…
Rick Is Going To Show You Exactly How He Did This TWICE! With No Reputation and No Existing Audience.
You may even be a listener to his top ranked marketing podcast yourself, The Art Of Paid Traffic.
However it didn’t start out that way. In fact when Rick started his podcast no one knew who he was!
That didn’t stop him from landing big name guests before he even had a couple hundred downloads. He is going to share with you how you can do the same thing and what he wishes he would have avoided.
The Jedi Mind Tricks That Guarantee You’ll Always Talk About Exactly What Your Target Audience Wants and Needs
Knowing What To Say And Offer To Attract Your Herd Can Be The Hardest Part!
If you want to build an audience full of highly responsive people, the type of audience that looks forward to hearing from you, and notices when they haven’t heard from you in awhile…
You need to know their wants, fears, and desires from day ONE!
This needs to happen BEFORE you create a single piece of content, create a Facebook group, start a podcast, or send a single email!
Avoid This HUGE Mistake Most Entrepreneurs Make…
Don’t wait to fill in the details of who your ideal prospect is and what they want until “later”.
You’ll be left wondering why you can’t attract anyone!
This vital step needs to come first!
If you have a targetted message and a great offer, you don’t have to be the best speaker, writer, or entertainer to have a thriving business!
Stephen’s presentation will help you get clear on all the details that need to come first, so that when you start to grow your online presence you’ll attract your herd instantly.
The Art Of Leveraging Stages To Spread Your Message And Expand Your Presence
Your Signature Talk Is The Most Powerful Marketing Tool You Have And Stages Are The Fastest Way To Expand Your Presence
In 2003, Pete’s life was deeply impacted by 1 man on a stage–and since then he has dedicated his life to the power of stages.
He had a message that he knew would help thousands of people. The only problem…
…he was terrifed by the thought of sharing it and had no idea how to book a stage.
Since then he has perfected his “Stage to Scale” system – a 3-part framework that helps anyone land speaking engagements and leverage stages to grow their businesses and audiance.
Learn How Pete Overcame The Fear Of Speaking And Lands Huge Stages
Come behind the curtain while Pete deconstructs:
What type of stages are available…
How you can get access to them with no special conections…
How to craft a “Signiture Talk” that pulls in your ideal prospect…
and much much more!
The A-Z Guide To Starting A Blog And Scaling To 100,000 Monthly Pageviews
Starting A Blog Is The Cheapest And Most Effective Way To Grow a Herd Online
Have you ever heard the saying, “It takes money to make money”?..
Well in this case that couldn’t be farther from the truth!
Stephen has developed a strategy to get something that we all love, FREE TRAFFIC.
The best part?
It works in every niche, in every industry, and with any product or sales model.
This strategy revolves around building a targeting and highly relevant blog and applying some basic “content marketing” allowing you to get tons of free search traffic!
The Key To Growth Is All In The Content You Produce!
Not all content is created equal!
Stephen is going to break down his top secret content and SEO strategies that have allowed him to take multiple blogs from 0 to 1,000,000 monthly pageviews.
That’s One Million!
This has allowed him to build multiple 7 figure business from scratch in different industries.
Now its your turn to do the same!
How To Use Social Media To Find Your Voice And Organically Build A Community
Know Where Your Audience Congregates And How To Attract Them!
With so many different platforms and sub cultures in the social media world nowadays it can be hard to know where or how to begin!
But knowing what platform your ideal audience congregates on and how to attract them is the key to building a highly profitable business.
Rachel went from renting a room in a house for her and her kids to building a hyper active Facebook community that blew up her business.
This Wasn’t A Fluke!
Learn the exact system she used to find, attract, and nurture her audience.
She has taught this to hundreds of other entrepenuers who are all systematically applying it to do the same thing.
This system not only builds a targetted community but an engaged hyper active cummunity that is begging to buy!
“The Unfair Herd Building Tactics summit really gave me the direction and strategy I needed to figure out how to expand my profitable physical Salon into an online business model as well that now does multiple 6 figures a year online alone.”
ZAAK MURO
Day 2: Nurture Your Herd
Saturday, December 28
“Contextual Congruence” The Key To Highly Profitable Facebook Ad Campaigns
Whats The Fastest Way To Grow Your Herd?
With paid traffic!
Once you have found your message and who it attracts, all you have to do is figure out where other people just like that congregate online so you can put your message in front of them.
With over a BILLION daily active users Facebook is one of the largest “Watering Holes” on the internet!
The best part is, anyone can pay to put their message in front of these users. For as little as $3 a day!
Unfortunately This Is Easier Said Than Done
Mastering Facebook advertising is HARD!
But…
It doesn’t have to be!
Nicholas has developed a technique called “Contextual Congruence” that capitalizes on the marriage between direct response marketing and understanding social behaviors.
This allows anyone to plug into his formula and do the same for their business.
He lays this all out during his 45 minute session!
How To Build A Relationship Funnel To Nurture An Audience So They Beg You To Buy!
What Is A Relationship Funnel?
A relationship Funnel is optimized for two things:
1) To establish a relationship with potential customers on autopilot and install buying beliefs.
2) Once they are ready, present our offer as the solution to their problem at the perfect time.
Relationship Funnels focus on building a real relationship first. You build trust by teaching and focus on giving value to your audience.
Later, sell prospects the solutions to their problems. If you’ve done a good job of building the relationship, your prospects will be willing and even eager to buy from you.
Do Relationship Funnels Actually Work?
Relationships and trust are everything in business. People seek to connect with other people in business, but many businesses focus on selling rather than building genuine relationships.
Be the business that focuses on relationships and you will experience more growth than you ever thought was possible.
Bastian will break down exactly how to apply this concept from Day 1 in your business.
The Secret To Building A Fiercely Loyal Audience That Defends And Advocates For Your Brand
How Do You Build A Connection So Deep That Your Audience Protects You Like Family?
By showing 100% transparency in all that you do!
This causes a deep sense of connection…
They know that you will always be “real” with them…
They will feel like they understand you and you understand them…
They will resonate with you.
You Can’t Only Show The Wins
Life and business isn’t just a big highlight real. Unfortunately that’s exactly what most people try to show their audience.
If you want to forge a real connection, you have to share real experiences, good and bad!
Julie learned this fast! And vowed to always be authentic with her audience.
This allowed here to build a 7 figure business with a very small following. And she is going to teach you exactly how to do the same thing for your brand.
How To Combine Physical Marketing With Digital Marketing To Take Your Audience Relationship Beyond The Screen
When Was The Last Time You Received A Personal Physical Piece Of Mail?
Brian Kurtz spent 34 years of his life working at Boardroom, Inc., the prolific newsletter publishing company.
While there, he helped Boardroom sell millions of newsletter subscriptions and books while overseeing the mailing of 1.3 billion+ pieces of third class mail.
Needless to say, he knows a thing or two about direct mail marketing.
After leaving Boardroom, Inc. and founding Titans of Marketing he found HUGE results when he married his digital marketing with his traditional direct mail campaigns.
You Can’t Rely On Just One Communication Channel
Brian was able to develop a system that allowed him and his clients to build powerful brands by combining, email marketing, paid online ads, and direct mail campaigns.
This proprietary system allows anyone to build a deep connection with their audience through multiple touch points across different mediums.
Brian is going to teach you this exact method and how you can apply it during his hour long session!
How To Guide Your Audience Through The Customer Journey On Autopilot
What Is Automation And How Much Of It Do You Really Need To Succeed?
Brad has spent the last 15 years of his life focusing on helping small business reduce their costs and improve their marketing using automation.
Whether you’re a consultant, coach, speaker, or in any other industry that sells person to person either on a phone call, in person, or on a webinar – you can have a predictable, repeatable system that takes the guessing and stress out of sales.
Never Let A Single Person Or Process Fall Through The Cracks Again!
As your herd and business get bigger it becomes harder and harder to juggle it all!
The good news is Brad has found a way to keep the same personal touch without all of the manual processes using automation tools.
BUT if done wrong it can seriously hurt your business.
Brad is going to walk you through everything you need to know to start off right with automation.
Turning An Audience Into A Business. The Secret To Building A Business Instead of Being a Broke Influencer
The Thing Most Influencers Don’t Want You To Know Is That They Live Paycheck To Paycheck.
The life of an influencer seems glamorous right?
All you have to do is create content that people like and others will pay you to sponsor your content.
All while you get to sit on the beach and sip a pina colada!
WRONG!
What most influencers don’t want to tell you is that behind the facade their videos, photos, and social media accounts portray, they are always chasing the next sponsor.
Influencers Never Know Where Their Next Paycheck Is Coming From!
When you rely on sponsors its hard to build a consistent predictable stream of income.
Every sponsorship deal is different and you never know who or when a brand will reach out.
It puts you on a never ending hamster wheel!
John Lee Dumas has the #1 rated Business Podcast on iTunes and knew that he did not want to be a broke influencer.
So he decided to turn his audience into leads for his OWN BUSINESS!
He is going to teach you how to do exactly that so you will always be in control of your own destiny! Whatever that looks like for you.
“I was hesitant to attend The Unfair Herd Building Tactics summit because I own a brick and mortar business and didn’t know if it would really apply to me. I was dead wrong! I used just one strategy I learned when we launched our new 10th location and was able to hit revenue numbers in month one that normally take us six months to ramp up to!”
BRIGHAM DALLAS
Day 3: Monetize Your Herd
Sunday, December 29
The 5 Step Process To Launching A Highly Profitable Membership.
Want to know how to build a recurring revenue stream that will bring in money month after month?!
Marketing and sales can be stressful! Especially if your business relies on big launches or promotional pushes like most do.
Stu McLaren knew there had to be a better way, a way he could make consistent income without having to chase new customers each and every month like his life depended on it.
So he started paying close attention to what others were doing…
He realized any buisiness could create reacurring revenue with a membership system. No Matter What They Sold!
Stu then went on to create one of the most popular Membership site software tools in the world, Wishlist Membership, and perfected the art of launching memberships.
In this session he will walk you through the 5 step process to launch and monetize your herd through a wildly successful membership site.
We go deep breaking each step down in gory detail so you can replicate it in perfect fashion!
How To Monetize Your Audience Without Having To Worry About Creating A Product Or Customer Service!
Can You Generate Revenue From Your Herd Without Having To Sell Out To Sponsors Or Sink Time And Money Into Creating a Product?
…You might say its impossible but Spencer Mecham has the Tax Returns to prove you wrong. Having generated more than a Million dollars in revenue for himself from his herd without ever creating his own product.
How does he do it?
By promoting other peoples products that he knows and loves and getting paid a commission for each sale.
This is know as Affiliate marketing and Spencer Mecham is one of the best Affiliate marketers in the world!
Spencer Is Going To Show You Exactly How To Find Quality Offers You Can Promote That Your Audience Will Love!
But that’s only half the process!
In this session you’ll also learn how to effectively promote your affiliate offers to maximize your commissions.
No detail is spared as we dive deep into email sequences, ad copy, affiliate funnels and so much more. You may never want to create your own product or service again!
How To Build An Agency Helping Other Businesses Grow Their Herd!
What If There Was A Simple Way To Help Other Businesses Grow Their Herd And Get Paid To Do It?
Once you know how to grow a herd of raving fans you’ll discover you hold some valuable knowledge!
As soon as a business sees the earning potential of a raving following that you can communicate with at any time, they’ll want to grow their herd as well.
I mean what business doesn’t have an email list that they wish was bigger?
But What If There Was An Even Better Way To Communcate With Email Subscribers?
A communication channel that generates 5 to 10 times more revenue than email marketing…
Say hello to chatbots!
In this sessions you will learn how you can generate revenue by building chatbots for other businesses who are begging for them!
The best part is, you don’t have to know anything about chatbots yet, Andrew will walk you through the entire process!
Behind The Scenes Of An 8 Figure Ecommerce Brand. How To Go From 0 to 7 Figures With Physical Products
What Is The Secret To Building A Highly Successful Ecommerce Brand?
Many people will try to say there is no secret formula to building a hyper successful online store…
But when you meet a guy like Toby Shell who has done it multiple times in different niches, it becomes hard to believe there isn’t some sort of process there.
After sitting down and talking with him for a couple hours it was clear that there was a tried and true system to his madness.
I begged him to do a session sharing everything he could about launching a highly successful ecommerce brand.
Toby Breaks Down Exactly How To Decide What To Sell, Source Products, And How To Sell Them!
This session alone will save you thousands of dollars!
If you have ever dreamed of owning your own online store or creating your own physical product but felt stuck or unsure, you can’t afford to miss this session.
Toby holds nothing back and gives you all the tools and resources needed to monetize your herd by building an ecommerce brand!
How To Leverage Your Herd To Create Wealth Using Creative Business Deals
Creativity Isn’t Limited To Artists, Film Producers, and Authors. A Creative Business Man Makes The Most Money!
Roland is co-founder and/or principal of three current Inc. Magazine fastest growing companies, and he has founded, scaled or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies.
When he was 18 he found a creative way to invest the small amount of money he had manged to save through his teens and in 1 year generated an ROI of $39,000!
This is when he realized something really important…
Creativity Is What Really Drives Business…
From that time forward he was fully focused on learning everything he could about creative business deals.
In this session Roland will break down how you can creatively use your herd to generate income or acquire income generating businesses!
If you are ready to take your understanding of business to a whole new level this is a session you cannot miss.
The New Secret Funnel Strategy That Almost Nobody Knows About…
Once This Is In Your Hands You Can Take ANY Business From ‘Startup’ To ‘7 Figures’ Practically Overnight!
Almost anything we need to know is literally a few clicks away…right?
But here’s the thing…
Because it’s getting so much easier to publish and share information, everyone is simply repeating what the first person said without testing it themselves…
They are sharing for the clicks!
So How Can You Know What Is Actually a Proven And Tested Method To Blow Up Your Business?
You have to go directly to the horse’s mouth.
You need to find someone who has a proven track record of accomplishing this task and listen and implement what they have to say.
Russell Brunson has built a HUGE 9 figure business, helped more than 20 others take their business past 8 figures and 300+ people past 7 figures.
In this session you will learn the secret funnel strategy that is responsible for it all. Directly from the horse’s mouth…
You Don’t Have Any Time To Waste!
The next summit is approaching FAST! And the truth is, I am basically giving it away.
My team really thinks we should be charging a minimum of $199 to attend.
I can’t say I completely disagree with them seeing that it would cost over $1,000,000 in speaker fees alone to bring this type of lineup to a live event.
Because of that I know at some point they are going to make me drop the “early bird” pricing and up the price.
If you KNOW that you are just one breakthrough away changing your life and business…
Then get your tickets now. They may cost $199 tomorrow.
The herd whisperer,
P.S. – I almost forgot to mention, right now you can also get lifetime access to the sessions for just $37. Again this price will go up as soon as my rebellious team demands the end of “early bird” pricing.
FAQ’S
Where is the event located?
This is an online event, so you can watch it anywhere with an internet connection. No travel required!
I can't attend all the sessions on the listed days. Will I get a recording?
Each session will be available for 48 hours after it goes live on the event website. Watch it anytime at your convenience during this time period, or you can purchase the all Access Pass to get access to the all the sessions for life and watch them whenever you.
How do I watch the sessions for The Unfair Herd Building Tactics summit?
Once you claim your ticket, you’ll receive an email in your inbox confirming your ticket and asking you to whitelist the domain so you do not miss any of the sessions. Then we will email you each day of the event to let you know what sessions went live and provide you with the link to view it.
Can anyone attend this summit?
Yes! Anyone can attend this summit and benefit from the sessions. Regardless of how big or small your business is or if you have not even started one yet.
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